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behind the worldÍs most successful and compelling form of
entertainment today, computer games. In 2000, 145 million
people purchased computer games, accounting for over 6 billion
dollars in sales! As technology increases, interactive video
games are quickly becoming the worldÍs most popular and lucrative
form of entertainment. Meet the industryÍs creators and see
where this ever growing industry is headed.
Far
from the days of Pong (where one player kept a dot bouncing
across a screen) todayÍs games like Quake (a fully interactive
3-D world where multiple players, in multiple locations, fight
for strategic territory rights) are interactive, complex and
extremely profitable. Advanced technology allows people from
different ages and backgrounds to meet in cyber-space to compete
with each other. Armed with high tech graphics, sound and
images; players battle for cash prizes, cars and even endorsements!
See how computer software, professional gamers, gaming magazines
and marketers are tapping into this money-spinning industry.
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